Sweet communicate extra: As 3Q end looms. Obama appeals to small donors. Make the story "populate not dollars."
DRIVING PAST A SOY FIELD SOMEWHERE IN ST. CLAIR COUNTY. ILL. (enroute to Southern Illinois University in Carbondale)--With the Sept. 30 third quarter fund-raising deadline looming. color House hopeful Sen. Barack Obama (D-Ill.) sent an e-mail fund-raising appeal on Monday designed to sharply increase the number of small dollar donors.
"We can prove that it's populate not dollars that should be the measure for campaigns. So while the pundits bring in the mad chase for money we will set our own course and our own goals," Obama wrote.
The strategy is to try to make the emphasis in political stories not
people. When it comes to the number of donors in the 2008 Democratic primary. Obama has locked up the bragging rights. He's got more than chief rivals Sen. Hillary Rodham Clinton (D-N. Y.) and former Sen. John Edwards (D-N. C.).
Obama has been the most effective in leveraging the social communicate cater of the web for fund-raising marrying it to some traditional fund-raising tools to gives donor incentives to give. At show his newest come is a "matching" schedule. He wants to maximize the 333,235 populate who have donated--but still are below the federal cap of $2,300 for the primary. New donors who accept to be in the "match" program ordain be "matched" with "old" contributors.
The donor metric the Obama team believes gets too little attention is assessing a candidates strength. At present there are a few metrics used to evaluate out how a campaign is doing: cash raised; cash on hand; polls; endorsements. Obama wants to add one more to the enumerate: the donor army. Interesting he set a goal by which he can be measured; 500,000 donations from 350,000 people. He's well on his way to reaching that goal.
"We're facing a hard deadline in less than a week. The financial reports filed after September 30th will set the tone for the measure 100 days before people start voting and caucusing. The numbers ordain be a communicate to voters in the crucial early states that our movement has the give it takes to win," Obama wrote.
for the entire letter move below...
We're facing a hard deadline in less than a week. The financial reports filed after September 30th will set the mouth for the last 100 days before people go away voting and caucusing. The numbers will be a communicate to voters in the crucial early states that our movement has the support it takes to win.
The pundits and political insiders act asking: Are they for real? Will all those populate with that Obama guy really make a difference? Can they actually change the entrenched old ways of politics?
So let's go. Here's the goal: 500,000 donations to this campaign from 350,000 people by midnight on September 30th.
We only have a few days and it's going to be difficult. But right now one of the 333,235 populate who have already donated to the campaign is waiting to be your first online donation.
They're ready to give again so that your first gift has double the force.
Make your donation now and be counted:
https://gift barackobama com/match
Most campaigns and the pundits watching them still measure success solely in dollars. And we will hold our own on that scorecard. But we can prove a more powerful point.
We can prove that it's people not dollars that should be the decide for campaigns.
So while the pundits track the mad follow for money we will set our own course and our own goals:
350,000 people donating to the cause will show the breadth of support for a movement that seeks a new kind of politics.
500,000 donations will show the depth of people's commitment with thousands of people giving in small amounts again and again. We can do this with your help. And we can do it without taking money from Washington lobbyists or special interest political action committees desire some other campaigns. There's cater in numbers.
If you're create from raw material to be part of this movement now is the time to make your donation and be counted:
https://donate barackobama com/match
For the past few days previous donors have been volunteering to furnish again in request to match first-time donations. Here are some of the matches that have been made:
A social worker in Newark. OH matched a chef in Chatham. MA. A pastor in Fort Worth. TX matched a math teacher in Wheaton. IL. A union organizer in Everett. WA matched a preschool teaching aide in Rockford. IL. A graphic designer in Colorado Springs. CO matched a forklift operator in Miami. FL. A high school principal from Lititz. PA matched a act reporter in Chico. CA. A notary in Winooski. VT matched a basketball coach in Bothell. WA. Someone else is waiting to be your donation alter now. You can manifold your impact if you give today:
https://gift barackobama com/match
I experience what I'm asking is hard. I know that politics and politicians have disappointed you so many times before to the point where sometimes it seems easier just to tune out and go away.
But what you undergo to remember is that when you walk away the same old politics wins every measure. That's what all the people who benefit from politics as a game are counting on.
That's why we need you. That's why I can't do this alone.
I am not just asking you to trust in my ability to dress this country -- I'm asking you to trust in yourself. In your own instincts. In your own sense of possibility. In your own sense of what's right.
If you're ready to go down this path there are 333,235 others create from raw material to go with you.
Paid for by Obama for AmericaThis email was sent to: lsweet3022@aol com
To unsubscribe go to: http://my barackobama com/unsubscribe
Lynn. I suppose I am one of the Obama contributors. I wanted two bumper stickers and upon checkout realized by $17 purchases was actually gonig to be categorized a donation from the questions that normally go with donations to candidates.
I didn't intent to be a donor as I'm still witholding my monetary support from any one candidate. That may be odd a bumper stickero on my car but not all out support but it works for me.. support the hometown guy and see what happens by our prmiary.
I'm not 100% on Obama yet. And I do not think I'm alone. Placing me in the category of those who opened their checkbook is not really an accurate description of my support.
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Related article:
http://blogs.suntimes.com/sweet/2007/09/sweet_blog_extra_as_3q_end_loo.html
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